Volvo Ocean Race – impatto economico |
E dopo i ritorni media ecco l’impatto economico della Volvo Ocean Race nei vari porti che hanno ospitato le tappe:
Economic impact
Alicante
- Euros 89.2 million (US$131m) – total economic impact, an increase of 46% over the previous start port in the Galician region
- 5,000 corporate visitors from teams and sponsors
- 85% hotel occupancy rates
Singapore
- Euros 20 million direct impact in Singapore (total economic impact Euros 33m) – more than the UEFA Cup Final in Scotland in 2007 (Euros 18m)
- 1,650 corporate guests
Galway
- Euros 55.8 million total impact – 30% above initial projections
- Euros 36.5 million of spending by race spectators from outside the local region
- 99% of international visitors would recommend Galway as a holiday destination
Stockholm
- Euros 32 million in direct economic benefits. Rises to Euros 42 million with indirect impact
- 16,000 visitors involved in corporate activities
- Euros 23 million of spending by race spectators and media from outside the local region
- Euros 1,000 expenditure per head for international visitors in Stockholm
Footfall
- 3,879,362 total – 35% increase over 2005-06 race
Top five in terms of spectator numbers:
- 937,000 – Alicante
- 811,677 – Cochin
- 737,000 – Stockholm
- 420,000 – Galway
- 363,700 – Qingdao
- 160,000 peak day crowd – Stockholm
- Daily race village average of 24, 399.
Sources: Deloitte, VEMUK/Stopover organisations
